Not too long ago, it was discovered that Verizon was undeletable injecting "supercookies" to track mobile subscribers' web surfing and the only way you could protect your privacy was through third-party apps. Verizon now, however, lets you opt-out of this program so it will stop inserting the unique identifier (UIDH) if you tell them to.
To disable the tracking, sign into your account on Verizon's website and opt-out of the program called "Relevant Mobile Advertising" or call 1-866-211-0874. While you're there, if you haven't already, you might want to opt out also of Verizon selling your app usage data to advertisers.
It's a shame that this is opt-out rather than opt-in and that Verizon even continues using these headers when AT&T has stopped its similar program. Still, at least we have the option now.
Verizon Wireless Customers Can Now Opt Out of "Supercookies" | The New York Times
Photo by JeepersMedia.
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